Ends tonight: Amazon Black Friday deals - huge discounts on air fryers, TVs, Kindles, toys and more

The Amazon Black Friday mega sale ends at midnight, Monday 1 December so it's your last chance to bag a bargain on a range of top products.

We've highlighted genuine discounts on products that Mumsnetters know, love and swear by below - including products that we've tested ourselves.

Quick links to trending deals

⚡Cheapest ever: Apple AirPods 4 Wireless Earbuds, now £99

⚡Half-price Silentnight electric blanket, now £35

⚡22% OFF the viral Ninja Crispi air fryer, now £117

⚡Big deal on a large air fryer: Ninja Foodi MAX Dual, now £155

⚡A Dyson for under £200! V8 Upright Cordless Vac, now £189

⚡20% OFF Kids' Micro Scooters (Maxi Micro Deluxe), now £128

⚡Lowest price: Blink Outdoor 4 camera, now £29

⚡Bargain laptop: Lenovo IdeaPad Slim 3, 35% off, now £320

⚡BIODANCE Bio-Collagen Real Deep Mask, 4-pack now just £11

⚡Lowest price: Echo Dot Kids (newest gen), now £30

⚡£100 OFF OURA Ring 4 - Silver, now £249

A page-turning deal: save 21% on the Amazon Kindle Paperwhite (newest gen), now just £135

A Korean beauty steal: 44% OFF Erborian CC Red Correct Complexion Perfector - now just £23

Thirsty for a deal? Save 19% on the Ninja Thirsti water bottle - now £28

Save big on Christmas gifts

🎁 33% OFF EA SPORTS FC 26 GAME (PS5), now £38

🎁 30% OFF Bandai Tamagotchi Original Original 90s Cyber Pet, now £14

🎁 25% OFF Junior Scrabble Board Game, now £9

🎁 33% OFF Guinness Draught Nitrosurge Device, now £20

🎁 MASSIVE Cadbury Dairy Milk Chocolate Gift Bar, now £9

🎁 44% OFF Mancave Shower Gel Fragrance Gift Set, now £25

🎁53% OFF Monopoly Harry Potter Edition, now £18

Mumsnetters swear by these Korean beauty collagen masks for glowy hydrated skin, now just £11 for four sheet masks

Bargain brew: add the De'Longhi Dedica Style Traditional Pump Espresso Machine to your kitchen for £135 (41% OFF RRP)

Power through creases with the Russell Hobbs Steam Genie 2-in-1 Handheld Clothes Steamer - almost half-price, now £32

Get the scoop: Melissa & Doug Wooden Ice Cream Toy Shop now half price - just £25

Get £300 OFF our favourite robot vacuum cleaner: the eufy X10 Pro Omni Robot Vacuum Cleaner With Mop is now £499

What is Black Friday?

If you're looking for a bargain in the run-up to the festive period then you'll want to take full advantage of the annual Black Friday sales. Every year brands and retailers offer big discounts on some of their most popular products, meaning shoppers can get some great savings - whether it's Christmas shopping, a big ticket item you've been after for a while, or an everyday essential you're wanting to save on.

When is Black Friday 2025?

Black Friday 2025 falls on Friday 28 November. However, some early deals are released by retailers throughout November, and we expect to see great savings throughout the month. So if you're starting your Christmas shopping, you don't have to wait until the day to bag a bargain. Amazon's Black Friday sale runs between Thursday 27 November and Monday 1 December.

Cyber Monday 2025 falls on Monday 1 December. Traditionally, Black Friday was centered around in-store sales whereas, as the name suggests, Cyber Monday delivered online discounts. As most people now do their shopping online, this distinction is less clear, and you can expect fantastic deals from online retailers across the whole weekend (and in the lead up to it).

When should you start shopping for Black Friday?

As Black Friday has snowballed in popularity, brands have started launching their deals earlier in November, rather than waiting until Black Friday itself (Friday 29 November).

Keep your eyes peeled throughout November, as we expect to see a range of retailers kick off their sales early in the month and add fresh deals closer to the time too.

The hotly anticipated Amazon Prime Big Deal Days event is also running on 8 and 9 October if you're wanting to snap up an early deal. This second instalment of the popular Prime Day sale promises to be another shopping extravaganza - just bear in mind you need to be a Prime member to reap the rewards. You can sign up and get more info here.

What are the most popular Black Friday deals?

You can expect big ticket items like appliances and tech that have huge discounts to fly off the (virtual) shelves, as many consumers will wait until the sales to grab a bargain on these expensive items. Amazon devices such as Echo Dots and Fire TV Sticks are usually popular products on Black Friday too.

We also expect everyday household cleaning items, such as bulk packs of dishwasher tablets, to be a go-to choice for shoppers too, particularly with the cost of living crisis and many people wanting to find a deal on essentials.

It's also a fantastic time of year for new parents or parents-to-be to shop for those expensive but essential baby items. Don't miss our guide to the best Black Friday pram deals and baby product discounts if you're expecting or have a newborn.

Why should I shop the Amazon Black Friday sale with Mumsnet?

It can be overwhelming, not to mention time-consuming, to search a retailer as extensive as Amazon to find the best deals and hidden gems. So our team of experts will be working hard, thoroughly researching the best Amazon Black Friday deals, and only showcasing the biggest savings here.

Using invaluable insights into what products real parents rate and recommend, we'll carefully curate a list of discounts you can trust.

We'll also be running our annual Black Friday thread, so if you want anything specific on the day, you can pop on there and ask, and one of our dedicated team of bargain hunters will be on the case to find you a great saving – check out last year's Black Friday deals thread for what you can expect on the day.

Tips for finding the best Amazon Black Friday deals

The beauty of Amazon is the huge range of products it stocks, meaning you can tick many things off of your list in one go. Searching out the best deals can be difficult though, even if you're only sticking to one site for it all, so we'll be on hand throughout November with all the top Amazon Black Friday deals, right on this page. Don't forget to bookmark it and keep checking back as we'll be updating it regularly with fresh discounts.

Mumsnet users usually recommend having a list before you go, particularly if you're planning on hitting Amazon on Black Friday for Christmas shopping, to keep you on task.

Think about who you need to buy for and what you want to get them. Are there any other things you'd be buying for the house anyway or any treats you've had your eye on? Writing a list will keep you focused and ensure you get the deals you really want before they're sold out. And then when you're done, if the odd impulse purchase catches your eye, you can buy safe in the knowledge that you're not missing out on what you've been needing or coveting for a while.

Do you need to be a Prime member to shop the Amazon Black Friday deals?

No, it's not essential, but to get the most out of the Amazon Black Friday sales it is recommended. You will still be able to shop the sales without an upgraded account, but a Prime subscription can give you early access to some lightning deals hosted by Amazon.

The best feature of Prime for frequent shoppers, however, has to be the free next day delivery offered on many products across Amazon (do double check though, as the delivery times may be slightly longer on some products and brands). Oh, and you'll also get access to the Prime Video and Prime Music streaming services. Now that's what we call a good deal.

It's £8.99 per month to subscribe and if you've not had Prime before you can get a free 30-day trial. Find out more here.

What's the history of Black Friday?

Originating in America, Black Friday is still relatively new in the UK but has fast become one of the biggest sales events of the year in the past decade. It started a lot sooner in the US though - it's estimated that 'Black Friday' as a term was first used in the 1960s, but this wasn't in relation to shopping and was instead connected to busy traffic.

The Black Friday sales always follow Thanksgiving (similar to how the Boxing Day sales are the day after Christmas Day), and it's thought that retailers have adopted the term to reflect their finances after a boost from the sales, and are 'in the black', meaning in debit, as opposed to owing or being down on money.

What is Cyber Monday?

Cyber Monday started much later as a concept in the US than Black Friday, and it wasn't until 2005 when it began. Originally Cyber Monday was the big day for online discounts, whereas Black Friday was for in store bargains. However, with the popularity of shopping on the Internet, you can also get great deals online on Black Friday too.

What’s the best way to get a Black Friday 2025 deal?

From Mumsnet users' favourite brands to the products we know you'll love, we'll be on the hunt throughout November for the biggest savings around.

Oodie Black Friday sale: discounts on cosy items!

Best Black Friday air fryer deals: including Ninja, Instant Pot and Tefal - enjoy savings on these popular, and very useful kitchen gadget

Best Black Friday toy deals: our pick of the top savings on children's toys

Best Black Friday baby product deals: save big money on popular brands like Bugaboo, Silver Cross and Babyzen

Black Friday vacuum cleaner deals: step up your cleaning routine with these robot, cordless and standard vacuum cleaners

Best Black Friday tumble dryer deals: save on brands like Bosch, Sharp and LG

About the author

Rachel Erdos is an Editor at Mumsnet where she commissions, edits and writes content with a focus on family travel, product reviews and homeware roundups. She’s written buyer’s guides for publications including Expert Reviews and Coach as well as reviews and features for the Guardian, TripSavvy and Visit London. A mum of two, she’s always on the lookout for products that make life easier at home as well as uncovering genuine deals for families to help lighten the load. 

Prices correct at the time of publication.