Advertising with Mumsnet
About us
Mumsnet is a trusted social platform that’s home to a vibrant online community of 8 million users who are mainly women. They visit for helpful advice, light entertainment and when they’re in a research mindset. They spend almost 9 minutes per session on our platform, making them a highly engaged audience.
Conversation is the heart of our community, with over 26,000 posts daily across 257 talkboards on every topic imaginable. Anonymity encourages honesty, while a strong sense of community makes Mumsnet advice and endorsements truly influential.
Get in touch with us
Brands, agencies and non-profit organisations - find out everything you need to know at advertising.mumsnet.com
Or email us [email protected]
For any non-commercial inquiries: [email protected]
Mumsnet in numbers
8 million monthly active users
26 thousand user posts per day
9-minute average dwell time per session
1.3 billion page views per year
Every month we reach:
1 in 4 adult women aged 25-54
1 in 3 adult women aged 35-54
1 in 2 households with a child under 19
1 in 2 pregnant women